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the häagen-dazs® philosophy

the philosophy of häagen-dazs® is simple: find the purest and finest ingredients in the world and craft them into the best ice cream available. it is a way of doing business that is as demanding as it is uncommon. and it is the reason why the brand has epitomized fine ice cream for nearly half a century.

the häagen-dazs® story

reuben mattus worked in his mother’s ice cream business selling fruit ice cream pops from a horse drawn wagon in the bustling streets of the bronx, new york.

the family business grew and prospered throughout the 1930’s, 40’s and 50’s, and by 1961 mr. mattus decided to form a new company dedicated to his ice cream vision. he called his new brand häagen-dazs® to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated.

initially, häagen-dazs® offered just three flavors: vanilla, chocolate and coffee.

the häagen-dazs® brand quickly developed a loyal following. at first, it was only available at gourmet shops in new york city, but soon distribution expanded throughout the east coast of the united states, and by 1973 häagen-dazs® products were enjoyed by discerning customers throughout the nation.

today, häagen-dazs® shops are an international phenomenon with more than 700 locations in more than 50 countries, including 240 shops in the united states.


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©2002 HDIP, Inc. “Häagen-Dazs” is a registered trademark of HDIP, Inc. This Häagen-Dazs® Shop is independently owned and operated under a franchise granted by The Häagen-Dazs Shoppe Company, Inc.

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